About Beeline
BEELINE European Auto Care has always been all about cars, even before we opened the auto care shop. Before we were BEELINE European Auto Care, we were just BEELINE, and we sold coffee to car enthusiasts. We made ourselves known on car-focused podcasts, sold at auto rallies and car events, and got to know the car enthusiast community. Even our name comes from automobile history, referencing the 1950s era Beeline Gasoline that fueled cars back in the day.
Over the COVID-19 shutdown, we took the opportunity to transition BEELINE from something on the outskirts of the car community to what we really wanted — European auto care done right. Now, as BEELINE European Auto Care, we can use our automobile expertise and experience to be more hands on, helping out the drivers and cars in our area — auto aficionados and everyday drivers alike.
A Community of Drivers
BEELINE European Auto Care is more than a workshop — it’s a home for Porsche owners, auto admirers, and drivers of any European car in Santa Cruz and across the Bay, where great roads, great people, and great cars come together.